Marketing, Social Amplification, Brand Positioning, Content Creation & More
TEAM ENTERPRISES - CLIENT MARKETING
The Ultimate Ride
In collaboration with our client, we leveraged their high-profile McLaren racing partnership and engaged audiences through captivating digital content focusing on community engagement, while creating a unique consumer experience by the track. I managed an annual media calendar with the client and led multiple creative briefings within the agency to ensure swift campaign deployment and key partner communication. The program delivered 1B+ earned media impressions, 4K in-person engagements and over 2M owned & partner impressions.
“Having the opportunity to recognize somebody who is truly driving change in their community is exciting for us, as we continue working to drive change globally as an organization'“. Read full article here.
Strategy - Creative & Design - Production - Social Amplification - Content Creation
FLORIDA PANTHERS - SPORTS MARKETING
Tickets On Sale
In every sports season there is a crucial period of time where season tickets and general single game tickets for the following season are on sale simultaneously and can be confusing to the consumer with multiple marketing campaigns.
My approach was to prioritize the single game tickets messaging and developed a digital campaign strategy that targeted 4 different audiences for scale in the market (cart abandonment, lookalike, direct, and affinity).
With the new approach in place for the season ahead, we developed an ongoing marketing automation campaign that served both audiences - single game ticket buyers and upselling to season ticket buyers that had a clearer message. Using Eloqua forms and its integration with Salesforce CRM, we were able to track all the distribution channels and contribute $1.25 million of revenue from marketing leads.
Digital Marketing - Strategy - Data & Analytics - Brand Positioning
TEAM ENTERPRISES - CLIENT MARKETING
B Safe
Our client’s main goal was to educate public safety on and around train tracks in South Florida. Tasking us to create PSA videos and a new safety microsite, I collaborated with the client to launch their go to market plan for rail safety awareness and ensure all agency deliverables were provided.
Working with our creative and content production team, I helped develop an overarching PSA campaign strategy which included creative direction, a script, storyboard and asset treatment for the commercial and website. In completion, there were 3 PSA’s produced and a custom microsite launched. In the first week of it’s launch, the B Safe Rail Safety campaign delivered 100k impressions with over 5K safety pledges filled out. Check out the microsite here.
Content Creation - Creative & Design - Marketing Strategy - Website Development
BB&T CENTER - ENTERTAINMENT MARKETING
12 Days of Giveaways
During the holiday season, all the shows want to promote their upcoming tour and have access to additional artist content that venues can utilize for amplified marketing. We always had an influx of requests to get their marketing messaging out, so I pitched to create an annual holiday promotion that allowed for lead generation and brand awareness simultaneously.
We created a visual that was approved by the tours showcasing their key art and amplified the promotion externally by working with a media partner to encourage concert lovers to sign up for their chance to win tickets to an upcoming show. I also worked with our digital agency to set up a marketing automation for the sign up form that ran on Facebook & Instagram ads, which gave us the results to analyze and allow for better optimization. The promotion delivered over 4k net new emails to the venue database, and over 1M impressions on owned and partner channels.
Marketing Strategy - Social Media Advertising- Email Marketing - Media Promotion
FLORIDA PANTHERS - SPORTS MARKETING
Community Mural
While sitting on the Marketing Advisory Board for the City of Fort Lauderdale, I noticed there was a lot of conversation surrounding public art and the use of local artists in the area. With the launch of the new season ahead, and the rebuilding & branding of the War Memorial in downtown, I knew it was a good marketing opportunity for the team to consider, especially with the city’s support.
Working with our creative team, and in partnership with TwentySix North Productions, we selected Carlos Solano to create the mural. I helped pitch the overall concept to leadership and managed the multiple partners involved, including the Greater Fort Lauderdale Chamber of Commerce, who graciously donated the wall space for the art. Since the inception of the mural, Solano has gone on to do various art installations for the hockey team and sponsors, as well as for the City of Fort Lauderdale, all showcasing his South Florida heritage and what we all love about the location we live in.
Check out a feature here on the collaboration.
Creative & Design - Brand Awareness - Community Building